What is a Rental Scam?


Rental scam
[REN · tal scam] : noun

A fraudulent scheme in which a person or entity misrepresents a rental property or its terms in order to deceive potential renters into paying for a property that does not exist, is unavailable, or is misrepresented in terms of its condition or price.
🚩 RED FLAGS ✅ SAFETY TIPS
  • Rent is under market value
  • Uses stock or stolen images

    (Not sure? Try a quick Google Image search.)

  • All-inclusive (e.g., pets allowed, furnished, utilities included, etc.)
  • Landlord asks you to wire money
  • Email doesn’t match the company name
  • Know the market value in SF
  • Avoid using cash or cashier’s checks
  • Meet the landlord in person
  • View the apartment in person before signing a lease or transferring funds
  • If possible, speak with current tenants about their experience

When you're on the lookout for a great apartment deal, it's easy to get excited about finding the perfect place. But unfortunately, if a rental seems too good to be true, it usually is. Scammers often succeed in stealing money through a variety of tactics, many of which seem very convincing at first. However, once you know what to look for, scams become much easier to spot. Review the red flags and tips below to help ensure a safe housing search.

Additional Warning Signs to Look Out For:

  • Suspiciously Low Rent: If the price seems unusually low for the area, it’s often a sign of a scam.
  • Urgency to Sign or Pay: Scammers may pressure you to act fast, creating a false sense of urgency to sign a lease or make a payment.
  • Inconsistent Listing Details: Be wary of errors or contradictions in the listing, such as mismatched photos, descriptions, or contact information.
  • Requests for Wire Transfers: Especially if the transfer is international, this is a serious red flag. Legitimate landlords typically don’t ask for wire transfers.
  • Demand for Payment Before Viewing: Never pay any money before you’ve had the chance to see the property in person or via a verified video tour.
  • Unable/Unwilling to Meet: If the landlord refuses to meet you in person or show the property, proceed with caution. Scammers often use dramatic stories or claim they are abroad as an excuse for being unavailable.
  • Claiming Affiliation: Scammers might falsely claim to be affiliated with your university or the off-campus housing website.
  • No Background or Credit Check: A legitimate landlord will usually require a background or credit check before approving a tenant.

Note: Some landlords may ask for an Application Fee when you apply. The average cost of an application fee is $35, and it is possible you may be required to pay this before applying. An application fee does not mean it is a scam. 

Always make sure you have a signed lease agreement before making any payments, and take the time to tour the property, either in person or via a trusted contact. Verify the property's legitimacy by cross-checking the address and photos.

While it may seem like fact-checking and covering all your bases will cost you the opportunity of a lifetime (in fact, scammers will intentionally pressure you to feel that way), in reality, the risk simply isn’t worth it. Taking the time to be thorough can save you from falling victim to scams and help you secure a safe, legitimate rental.

If You Spot a Rental Scam

If you think you've encountered a scam on this website, please report it immediately by selecting "Report an Issue" in the bottom-left of the listing page and reach out to customer support with any information.

If you find a rental scam anywhere online, here's what you should do:

  1. Stop communication: Immediately stop engaging with the suspected scammer.
  2. Report the listing: Report the listing to the platform or website administrators as quickly as possible, including any details you have from the listing and what led you to believe it's a scam.
  3. Report to the authorities:
    • Federal Trade Commission (FTC): In the U.S., you can report scams at reportfraud.ftc.gov.
    • Local law enforcement: Notify your local police department about the scam.
    • IC3 (Internet Crime Complaint Center): For online scams, you can also report to the FBI's IC3 at ic3.gov.
  4. Document everything: Save copies of the emails, texts, or any other communications related to the scam in case you need them for further action.

Real-life Rental Scams

Fake owner allegedly located in the UK provides overly detailed story on why the unit is available and why she does not live in the U.S.:

From: Ella Waddy <ellawaddy@gmail.com>

Date: Wed, Mar 2, 2016 at 1:55 PM

Subject: Re: Apartments.com lead for

To: "tanastrout@gmail.com" <tanastrout@gmail.com>

Hello There,

I am happy to let you know that my apartment is presently available even for long and short term periods. I am Ella Waddy, the owner of the apartment. I bought this apartment for my daughter during her studies in US, but now she's back home (London/United Kingdom) permanently, so I'm renting the place for unlimited time.

The flat is exactly like in the pictures . The utilities (cold/hot water, electricity, wireless broadband Internet, digital TV, 1 parking spot, dishwasher, garbage disposal, microwave, refrigerator, washing machine, etc.) are INCLUDED in the price of $1,500 per month and one month deposit is also $1,500 and you get it back, once you decide to leave the apartment (with a 30 days notice). As for me, you can rest assured that I will never ask you to leave the apartment. My daughter is building her live here, and I am too old to move to US, so we won't disturb you.

Before we go any further I would like to know a little something about you, like how many persons you intend to live in the apartment, and for how long.

All the best from London,

Ella Waddy


Landlord who cannot deal face to face because he lives in the UK says Airbnb agent will hold a refundable deposit and give renter an opportunity to inspect the apartment:

From: William Jackson <william.jackson2099@gmail.com <mailto: william.jackson2099@gmail.com>>

Date: May 12, 2016 at 12:18:13 PM PDT

To: Melanie Murphy <Melaniemurphy000@hotmail.com <mailto: Melaniemurphy000@hotmail.com>>

Subject: Re: Apartments.com lead for

Thank you for your reply!

As I said, I'm in United Kingdom and cannot be present to deal face to face.

I can make arrangements to rent the apartment from United Kingdom through Airbnb. com<http://airbnb. com> which is an international company dealing specifically in rentals apartments, I used it in the past and I was very pleased.

I will explain how it works. If you decide to proceed with this transaction, I will need your phone number, full name, full address and email where you want to receive the keys and the temporary contract. Then I will go at Airbnb.com<http://airbnb.com> company from United Kingdom provide them your informations, and they will start the process right away in US. Next you will receive a notification message from them containing all the instructions that you need to follow in order to complete the process and receive the keys.

Regarding the Payment, you will be instructed to do the deposit to an agent from Airbnb.com<http://airbnb. com>, they will hold and insure your money until you check the apartment and decide if you want to rent the place or not. You have to pay $1,200 + $1,200 = $2,400, if you will not be satisfied with the apartment the total amount will be refunded in same day after your request. You will be given a 2 days inspection period from the day you receive the keys and contract. Durring this period you can take a decision. If you like the apartment then we will make a direct rental contract. As for the monthly payment are done directly to my bank account from United Kingdom at the beginning or end of month, at your convenience.

I look forward hearing back from you.

William Jackson

Additional Resources:

How to Avoid Scams

The Internet is an incredible resource for renters, offering benefits like virtual toursonline applications, and quicker communication with landlords. However, as great as it may be, the Internet has also posed many challenges for renters — most notably, the growing risk of rental scams.

Rental scams are a prevalent issue in today’s rental landscape. Renters must exercise caution when browsing listings, making payments, or sharing personal information. If they’re not careful, they risk falling prey to scams, which can lead to financial loss and a stressful recovery process.

In this article, we’ll break down the ins and outs of rental scams, including red flags to look out for, tips for verifying listings, and what to do if you encounter a rental scam. Here’s an overview of some questions we’ll answer:

What Are Rental Scams and How Do They Work?

A rental scam is a falsified property listing used to lure unsuspecting renters into paying money or providing personal information. These postings will usually contain stolen photos, fake addresses, and false descriptions that are seemingly legitimate. When an unsuspecting renter applies or submits a deposit, what usually happens is that the “landlord” will disappear and take the money/information with them.

Rental scams can be found on various platforms, including rental listing websites, social media, and classified ads. However, regardless of the platform, the Federal Trade Commission (FTC) will usually classify rental scams in one of two ways:

  1. Stolen Listings: Some scammers take legitimate rental ads, replace the original contact details with their own, and pose as the property owner or agent. To avoid falling for this scam, search the property address online to see if the same listing appears on other websites. Make sure the contact information matches across all platforms.
  2. Fake Listings: Other scammers create entirely fake rental ads for properties that are unavailable or don’t exist at all. To confirm whether a listing is genuine, perform a reverse image search on the photos in the ad. Right-click on an image and select “Search the web for the image” to check if the pictures are stock photos or tied to another (possibly real) listing. This is a quick and easy way to avoid being misled.

Luckily for renters, scams have plenty of tells. Rental scams are easy to spot once you know what you’re looking for, which leads us to our next section: how to spot a rental scam.

Tenants keep eye out for rental scams while browsing online listings.

How to Spot a Rental Scam

Now that you have some background on rental scams, let’s talk about how to spot one. Generally, fake property listings should be easy to detect, especially if they have glaring errors or inconsistencies. As you browse listings, here are some red flags to watch out for:

Vague listing descriptions

A legitimate property listing will have details. We’re talking square footage, number of bedrooms, recent renovations – the whole nine yards. If a listing doesn’t contain these kinds of details and instead has short, nondescriptive descriptions and photos, it’s probably fake.

Incorrect spelling and grammar

Incorrect spelling and grammar is a tell-tale sign of a rental scam. If you discover misspellings and formatting issues through the listing, you’re better off looking elsewhere. No legitimate and professional landlord or property manager would publish a listing with obvious errors of this kind.

Unrealistic pricing

If a price seems too good to be true, it’s probably a scam. Yes, sometimes landlords and property managers offer sweet deals to attract tenants, but extremely low prices are usually a sign that something isn’t right – especially during peak season. If you’re apartment hunting in the summer and find the perfect property with an even more perfect price, you shouldn’t get your hopes up. Always proceed with caution and do your research before pursuing these kinds of listings.

Suspicious screening requests

You’ll always undergo some sort of screening process when applying for an apartment. In doing so, you will be asked to provide some personal information and background on yourself, such as income and employment history. However, you should never be asked for confidential information like your social security number or bank account details before signing a lease. If a landlord or property manager has these suspicious screening requests, it’s best to steer clear of that listing.

Urgency and pressure tactics

Yes, most landlords and property managers are eager to fill their listings. However, a professional and polite landlord will not insensately pressure you to make a decision and put down a deposit. If someone exhibits this urgency and crosses your boundaries, they’re likely a scammer. Beware of this kind of behavior when inquiring about listings.

Listing agent gives apartment tour to renters.

7 Tips to Avoid Rental Scams

Knowing the signs of a rental scam is a good start to avoiding them. However, there are other preventative measures you can take to protect yourself. Check out our list of tips to steer clear of rental scams below:

Do your research

Before contacting anyone about a rental listing, you should do some research. Start by cross-referencing the listing across multiple reputable websites and platforms to confirm the property’s existence and ensure it’s located in a legitimate residential area. Check for additional online listings of the same property—do the contact details remain consistent across platforms? If the property appears on only one site or shows conflicting information, it could be a red flag.

You should also verify the listing’s ownership. Use public databases or county assessor’s records to verify that the individual claiming to be the landlord or property manager is legitimate. These steps can help protect you from potential rental scams and ensure you’re dealing with a real listing.

Insist on in-person viewings

When pursuing a rental property, always insist on viewing the property in person before committing to anything. Beware of excuses from the supposed landlord or agent for why they cannot show you the property. Trust your instincts during the viewing—if something feels off or doesn't align with the listing details, it's smart to step away and explore other options.

Verify the landlord or agent

You should always vet your landlord or agent when you’re serious about a rental listing. Ask to see their identification and ensure it matches the details provided in the listing and any correspondence. If you're working with a property management company, independently confirm their credentials and contact information to ensure their legitimacy. Taking these precautions will protect you from potential rental scammers looking to extort you.

Use secure payment methods

Typically, you’ll want to avoid cash transactions when pursuing a rental listing. Always opt for secure payment methods like checks or credit cards. If a landlord or agent insists on cash payments or money wire transfers for payments, it could be a sign of a rental scam.

Additionally, take the time to carefully review all lease documents before signing. Ensure the agreement clearly outlines all relevant terms and conditions. If you’re unsure about any details, seeking legal advice can help you fully understand your rights and obligations.

Be careful with your finances

Never send money or provide financial information before physically visiting the property. Scammers often use excuses such as being out of town to pressure you into sending money sight unseen. However, you should never take a no for an answer. If you can’t view the property yourself, ask someone you trust to check it out on your behalf. Have them video call you during the tour so you can thoroughly assess the space and confirm its legitimacy.

Pay attention to pricing

Earlier, we mentioned how unrealistic pricing could indicate a potential rental scam. If you find a listing priced significantly below market value, make sure to proceed with caution. Start by conducting some market research—compare the rent prices of similar listings in the same area with comparable features. Familiarizing yourself with the city or neighborhood where you’re searching for an apartment will help you understand the typical rental rates and identify any suspiciously low offers. 

Pay attention to landlord behavior

Pay attention to how the landlord or agent communicates with you. Are they overly pushy, aggressive or dismissive of your questions and concerns? Do they seem eager to get you to sign a lease without giving you much time to think it over? These high-pressure tactics could signify a rental scam.

Signs you may be dealing with a pushy landlord include:

  • They give you an urgent deadline to pay a deposit.
  • They don’t want to run a background or credit check.
  • They are over-eager to collect payment from you.

Stay vigilant and look for landlords or agents who value transparency and professionalism.

FTC website

What to Do if You Encounter a Rental Scam

There are a series of steps you should take when encountering a rental scam. They are as follows:

  1. Stop all further communication with the supposed landlord or property manager.
  2. Report the scam to the rental listing website, social media platform, or classified ad where you found it.
  3. Notify local law enforcement and/or the FTC and file a report with them regarding the incident.
  4. If you’ve already sent money or provided personal information, take immediate action by notifying your bank and credit card company to protect your accounts.
  5. Consider seeking legal assistance if you’ve suffered financial loss due to a rental scam.

The key to protecting yourself from rental scams is staying alert and informed about the warning signs we've discussed. By approaching your search with caution and diligence, you can secure the perfect rental property without falling prey to these deceptive schemes.

Apartments.com takes renter safety seriously by providing valuable resources and tips to help you spot and avoid scams. Learn more about how we protect renters from fraud by reading our other resources on Avoiding Scams and Fraud.

This article was originally published on February 21, 2019, by Shannon Jones.


FAQs

How can you identify a rental scammer?

Rental scammers often ask for money upfront before showing the property or providing a lease. They may also claim to be out of town, communicate only via email, or avoid answering specific questions about the property.

How do you know if a landlord is legit?

A legitimate landlord will provide proper documentation, such as a lease agreement, and will be willing to meet in person or have someone show the property. You can also verify their ownership of the property through public records or by checking reviews if they’re part of a larger rental company.

What are some red flags when searching for an apartment?

Watch out for deals that seem "too good to be true," landlords who rush you to send money, or listings with vague details and no in-person tours. Another red flag is poor communication or landlords who refuse to verify their identity or provide an in-person tour.